Africa. The world’s second largest continent is home to nearly a billion economically active consumers, providing companies and brands with unprecedented opportunities.
Until now, what has been sorely lacking is the provision of trusted, best of breed marketing services, fully integrated, with on the ground knowledge, expertise and support in 32 African countries.
Welcome to The Cradle. Our name recognizes a fact that any self-respecting paleontologist will confirm; Africa is the birthplace of civilization, the cradle of humankind, the place where man first learned to dream.
Today, seven leading complimentary marketing services companies, with unprecedented African coverage, have a dream of their own. To offer a range of best of breed marketing services – from consumer insight to strategic insight, from media relations to public relations, from branding, design and advertising (with a string focus on mobile) to shopper marketing.
Or, as we like to say, an integrated range of solutions that extend from conception to consumption.
If you are one of those marketing-driven companies committed to a continent that boasts 8 out of 10 of the fastest-growing economies in the world, we’re here for you.
Africa. The world’s second largest continent is home to nearly a billion economically active consumers, providing companies and brands with unprecedented opportunities.
Until now, what has been sorely lacking is the provision of trusted, best of breed marketing services, fully integrated, with on the ground knowledge, expertise and support in 52 African countries.
Welcome to The Cradle. Our name recognises a fact that any self-respecting palaeontologist will confirm; Africa is the birthplace of civilisation, the cradle of humankind, the place where man first learned to dream.
Today, seven leading complimentary marketing services companies, with unprecedented African coverage, have a dream of their own. To offer a range of best of breed marketing services – from consumer insight to strategic insight, from media relations to public relations, from branding, design and advertising (with a strong focus on mobile) to shopper marketing.
Or, as we like to say, an integrated range of solutions that extend from conception to consumption.
If you are one of those marketing-driven companies committed to a continent that boasts 8 out of 10 of the fastest-growing economies in the world, we’re here for you.
TNS
Custom Market Research
TNS is the global leader in custom market research, delivering precise insight-based plans to help clients grow. They are the custom research market leader in Africa, Mediterranean and the Middle East (AMME) and have 23 fully-owned offices, employing over 1300 people who enable research in virtually all of the countries in the region, through 3 million+ consumer and customer conversations a year.
Added Value is a global brand development and marketing-insights consultancy. The company fuses consumer insight with brand marketing to form strategic solutions around portfolio, positioning, innovation and a whole host of other daily challenges that client brand teams encounter.
The Jupiter Drawing Room is an integrated, beyond-the-line advertising agency that started life on the African continent two decades ago. It has won global and local recognition for creativity and effectiveness, including being the first agency from Africa to be rated by Advertising Age as one of the Top five Creative Agencies in The World. In FinWeek’s 2010 AdReview, it was named South Africa’s joint Advertising Agency of the Decade.
Group M is the world’s leading, full-service media investment management operation. The company serves as parent company to media agencies including MediaCom, MEC, Mindshare and MAXUS. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to clients.
Barrows provides a holistic range of shopper marketing services that enables clients to evolve their sales and marketing strategies into targeted and executable shopper marketing activities. Driven by insights and underpinned by methodical planning, Barrows nurtures collaboration, resulting in the design, engineering, testing, manufacturing and implementation of best in class display solutions to assist brands “convert shoppers into buyers.”
Today, The Smollan Group is regarded as Africa’s pioneer in a diverse range of outsourced services to multiple channels, primarily within the FMCG industry. With in excess of 350 years of industry experience within the Group and sophisticated technologies to power our services, the Smollan Group has a legacy of providing exceptional execution at the most critical brand junction: the point of purchase.
Burson-Marsteller Africa is the pre-eminent African public relations network. Through our network of affiliates and Burson-Marsteller partner agencies, we span 53 of the 55 African countries and offer clients a tailored for Africa approach tested over 20+ years. We combine local agency insight and connectivity and market appropriate implementation with seamless project delivery driven out of South Africa, allowing us to be regionally relevant, but locally sensitive, and to maximise voice while using resources efficiently. Named African Consultancy of the Year in 2009 by the prestigious Holmes Report, Burson-Marsteller Africa is the only network to have been a finalist in all five years of the award and to include three winners in those five years.
