The Cradle Partnership

Africa. The world’s second largest continent is home to nearly a billion economically active consumers, providing companies and brands with unprecedented opportunities.

Until now, what has been sorely lacking is the provision of trusted, best of breed marketing services, fully integrated, with on the ground knowledge, expertise and support in 52 African countries.

Welcome to The Cradle. Our name recognises a fact that any self-respecting palaeontologist will confirm; Africa is the birthplace of civilisation, the cradle of humankind, the place where man first learned to dream.

Today, seven leading complimentary marketing services companies, with unprecedented African coverage, have a dream of their own. To offer a range of best of breed marketing services – from consumer insight to strategic insight, from media relations to public relations, from branding, design and advertising (with a strong focus on mobile) to shopper marketing.

Or, as we like to say, an integrated range of solutions that extend from conception to consumption.

If you are one of those marketing-driven companies committed to a continent that boasts 8 out of 10 of the fastest-growing economies in the world, we’re here for you.

The Cradle